how much is it worth to the host city? >> well, it's been estimated at anywhere $400 million to $600 million in terms of revenue that's generated. i think like here in new orleans i think they're over 5,000 media people here, alone. but you'll have more than twice as many people. i mean, if your stadium holds 75,000, you'll probably have 150,000 people in the city during that same period of time. but it's big, and the publicity you generate is just magnificent for the host city. >> is there money to be made for the -- but a lot of money goes to the league, i would think, right? how much of it does actually go to the team? >> andrew, most of it -- virtually all of it goes to the league. the team makes a little bit, not much. that's not tivation. the motivation is what it does for your city and for your fan base. it does help the local team in terms of generating support, sponsors view your brand as being stronger, and it's easier to sell sweets if you've got a super bowl coming up. so, there's some indirect benefits. but, d